Just A “W”

Wendy Williams came to me looking for a quick refresh of her logo. Her only instruction was ” I want the perfect W in the perfect red box.” I studied W’s to the point where you start seeing the letter as a foreign shape that you never noticed was so strange. On a side note- try that one day… just write the same word over and over and over and watch yourself start to question if that word has always looked so off.

We found the perfect “W” and the perfect red, and the job was done. Loved how much trust she put into me and how easy it was to just listen to her.